What If Productions

Awareness campaign, Motion Design

2018

A media campaign focuses on sharing awareness about sudden cardiac arrests and how to take action in that incident.

TASK

Design an awareness campaign encourage witnessers to take action in reanimating the sufferer, as the sufferer can be anyone in your family, work, or a random person at the street.

Insight

– Cinema is an important source of information for many people.

– According to The British Heart Foundation, Four out of ten people believe depictions of heart attacks on TV and in films are realistic meaning they are more likely to dismiss mild chest pain.

Idea

Based on the fact that, People are involved with their favorite characters at the movies, The campaign could involve the audience to change the storyline the way they want to save their characters.

Excution

The campaign is building on previous experience without creating a new experience from scratch, that makes the goal easier to share the necessary knowledge and correct the wrong ideas.

Videos and posters are created in pixel art concept.